David Erickson introduces LogistiVIEW
The current US Presidential election cycle is certainly shaping up to be a source of memorable quotes for years to come. Harkening back to a prior such contest, we reflect on a tag line that continues to resonate with us today.
The year was 1992, and a newcomer to the national political scene attempted to upend the sitting US President. This was the first US Presidential election featuring a Clinton and a Bush. In what was intended only as an internal guideline, Clinton advisor James Carville posted a concise set of bullet points to guide the campaign. One of these simply reminded the candidate that it’s “the economy, stupid.” The colorful Carville has since made his fortunes as a garrulous political analyst and is seldom seen speaking so succinctly as he did with this one simple message. Focus on solving a problem, and the votes will follow.
No matter your own political persuasion or personal views of either candidate, it is hard to deny the wisdom of the strategy. If you want to gain favor with your constituents, whether they be voters or customers, relieve a pain. We at logistiVIEW like to call ourselves a “tech startup,” and we are definitely technology aficionados (some would say, “nerds”). But unequivocally we see technology as a mere means, and not an end. We did not start this mission as a solution looking for a problem. Our collective experience in the Supply Chain Execution (SCE) software space has shown us definitively that earlier generations of user interface technology leave opportunities for improvement.
No doubt, using software to optimize task assignments to the workforce is beneficial. Similarly, the ability to communicate detailed instructions in real time, and collect accurate information about task progress in real time both bring benefits in productivity, quality and visibility. However, if reading the instructions or capturing the data requires any physical effort on the part of the employee, those activities cost money. The bigger the operation and higher the volumes, the more money is spent on activities that we believe we can eliminate. Wearable technology, powered by logistiVIEW software, takes advantage of the natural human motions and efforts to execute a task and retrieve information. As the human user visually acquires the required information, so does the system, and all instructions are given directly visually without requiring manipulation of a device.
That is the opportunity which motivates us. While everyone, including us, loves to explore new gadgetry and look for unique ways to use it, we prioritize our offerings from the perspective of taking physical effort out of repetitive tasks. The ergonomics of the task drive the economics of the operation. Focusing on this real-world challenge enables real-world results.
We are logistiVIEW and we approve of this message.