logistiVIEW logo
logistiVIEW logo

AMA: Breaking Down Silos to Enable AI Orchestration

Seth Patin, CEO and Founder of LogistiVIEW

Video Transcript

So my name is Seth Patin. I am the founder and CEO of LogistiVIEW.

Imagine a football team trying to play a game of football where one coach was responsible for telling the quarterback which play to run. Another coach was responsible for telling the lineman which play to block for and another coach was responsible for telling the receivers which route to run.

That would be rough.

And that’s what we do in warehouses.

We silo everything to an unproductive in an unproductive way and then we hope that each individual player will figure it out and produce the best possible outcome for the overall operation and the overall team.

If you want to use AI in a warehouse, if you want to AI automate orchestration, which is my stated purpose of next generation warehouse execution systems, you have to know the whole picture.

You have to be able to see the big picture. You have to be able to connect all the dots so that you know which resources, human or machine, are doing what and to make sure that they’re doing the right thing at the right time. And more importantly, not to start telling somebody else to do something that’s part of one play, or you’re telling someone else to do something that’s part of another play.

That is what happens all too frequently. Siloing automation in people is basically making it so you can’t take advantage of AI in your warehouse. And so we basically say don’t ever do that. Your people and your machines are all part of the same orchestration context.

They are all part of typically the same processes. Usually there’s a people, you know, there’s a person part of a process, and there’s a machine part of a process. They all have to know what’s going on, and that’s why we don’t recommend ever styling machines in people. It just doesn’t make any sense in today’s world.