Videos for WES Education & Industry Perspectives

Seth Patin, CEO and Founder of LogistiVIEW, explains the inefficiencies caused by siloing people and machines in warehouse operations.

Using a football analogy, he argues that effective AI-driven orchestration requires a holistic view of all resources to ensure human and machine components work together within the same process context rather than in disconnected silos.

Seth Patin, the founder and CEO of LogistiVIEW, discusses the challenges of optimizing brownfield automation environments. He explains that because these environments are often permanent and capital-intensive, hardware changes are difficult and costly.

Instead, he posits that improving throughput and utilization is often a software problem focused on optimizing flow—specifically, managing what work goes to a machine and when. By utilizing software to handle these optimizations rather than manual processes, companies can achieve higher ROI from their existing automation systems.

Seth Patin, founder and CEO of LogistiVIEW, explains how artificial intelligence can address the complexity of modern warehouse operations. He describes how AI can automate theory of constraint style processing to identify and manage bottlenecks.

Instead of allowing bottlenecks to cause congestion and chaos, the system can proactively divert work to prevent overwhelming specific areas, while simultaneously providing data to help operators decide whether to expand capacity or treat the bottleneck as a continuous improvement project.

In this conversation, Seth Patin, Founder and CEO of LogistiVIEW, discusses how automated decision-making is helping warehouses improve performance by intelligently prioritizing and executing work based on real-time operational conditions. From order release and work assignment to process optimization, modern warehouse execution platforms can continuously evaluate demand, inventory, labor availability, and business constraints to determine the best next action. Seth explores the relationship between artificial intelligence and machine learning, the critical role of high-quality operational data, and the importance of balancing automation with human oversight for exception handling and strategic decisions. He also explains how automated orchestration drives greater throughput, asset utilization, business continuity, and long-term return on investment, highlighting LogistiVIEW’s TaskFlow® optimization engine as a practical example of these principles in action.

As warehouse operations become more complex, traditional planning methods are increasingly strained by dynamic order demand, labor variability, automation dependencies, and ever-changing customer requirements. In this session, industry expert Seth Patin explores why warehouse orchestration is emerging as the critical capability required to manage modern fulfillment operations at scale.

Learn how Warehouse Execution Systems (WES) bridge the gap between warehouse management systems, automation controls, and frontline operations to create a more responsive, efficient, and intelligent warehouse.