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WES Took Center Stage at ProMat 2025—And the Industry Is Taking Notice

If there was one clear takeaway from ProMat 2025, it’s this: Warehouse Execution Systems (WES) and optimization platforms aren’t just gaining traction—they’re becoming the heart of modern supply chain operations.

As a WES provider, we had our best ProMat yet. From the moment the show floor opened, it was clear that the conversation has shifted. Companies aren’t just looking at automation—they’re looking at how to make automation work smarter. That’s where WES comes in, and this year, everyone wanted to talk about it.

WES Was Everywhere

Whether it was in keynote sessions, breakout panels, or casual conversations on the floor, WES was the hot topic. Attendees—from retailers to 3PLs to integrators—are increasingly facing the same challenge: how to keep pace with growing complexity and demand without losing control.

What we heard again and again:

  • “We’ve invested in automation, now we need to coordinate it.”
  • “Our WMS just isn’t flexible enough for real-time decisions.”
  • “We need orchestration that actually adapts as conditions change.”

WES isn’t just a backend utility anymore—it’s the central nervous system of the modern warehouse, and ProMat 2025 proved that the market is catching up to that reality.

A Standout Show for Us

This shift in mindset created an incredible environment for us as a WES and optimization platform provider. ProMat gave us the chance to:

  • Reunite with current customers and partners to celebrate successes, explore new use cases, and plan what’s next.
  • Meet new prospects who are actively searching for orchestration solutions to bridge the gap between planning and execution.
  • Form new partnerships with automation vendors, system integrators, and software providers looking to layer intelligence and adaptability into their solutions.

The energy in every conversation was different this year—there was urgency, clarity, and excitement about what WES can unlock. The questions were smarter. The goals were bolder. And the appetite for optimization was everywhere.

Why WES Is Changing the Game

The traditional model of static workflows, batch processing, and siloed systems is no longer sustainable. Operations need to move in real time, adapt on the fly, and make the most of every resource—whether human or robotic.

WES answers that need by:

  • Coordinating systems and people across automation, software, and hardware
  • Making intelligent, real-time decisions based on live data and conditions
  • Unlocking the full potential of automation investments, rather than letting them operate in isolated silos

It’s not about replacing what you already have—it’s about making it all work better, together.

The Future Is Orchestrated

ProMat 2025 felt like a turning point. WES is no longer a “nice to have”—it’s becoming the engine of modern fulfillment. And we couldn’t be more excited to be part of that transformation.

To everyone who visited our booth, asked the tough questions, shared your challenges, or brainstormed new possibilities with us—thank you. This was our best show yet, and it’s because of the momentum we’re building together.

Let’s keep the conversation going. Whether you’re exploring orchestration for the first time or ready to take your WES strategy to the next level—we’d love to talk.

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